Communicating for health

Content and strategy

Communications function at WHO

At headquarters, WHO’s central communications department includes a team that serves as an “internal public relations agency”, developing communication strategies and tactics that connect WHO’s work to a global audience. Each team member works closely with a set of technical departments, meeting regularly with them to plan how communications can support and amplify the impact of their work.

Members of the strategy, content and outreach teams are experienced communicators with strong writing skills. Once communications objectives, audiences and messages have been agreed with technical units, team members work with other teams in the communications department to design and implement the best tactics to achieve those objectives. They also coordinate scheduling of different communication activities, and ensure the application of stringent quality control measures to ensure that content is accurate.