The world looks to WHO for reassurance, direction and action at all times, but especially during health emergencies.
WHO’s new Health Emergencies Programme transforms the way the Organization operates in outbreaks and emergencies. It is crucial to be able to demonstrate that this transformation is leading to a faster and more effective international and national response to all kinds of health emergencies. Communications plays an important role in building greater confidence in partners, Member States and donors and guarding the reputation of the Organization.
In emergencies, WHO’s communications objectives are to ensure that at-risk and affected people as well as stakeholders have the information they need to protect their health and safety. It is important to maintain their confidence in WHO so that they trust and act on the information and guidance.