Communicating for health

Social media

Communications function at WHO

The social media landscape is constantly evolving and WHO headquarters currently engages social media subscribers on 11 channels: Twitter, Facebook, Google+, YouTube, Instagram, LinkedIn, Storify, foursquare, Vine, Ello, and Periscope.

All six WHO regions also have a presence on Twitter and Facebook and many country offices are developing the capacity to sustain a social media presence as well. By participating in social media conversations and disseminating credible information through social media, WHO can drive traffic to the WHO website where more detailed and trusted content can be found. WHO’s main social media channels - Twitter and Facebook – now reach almost 6 million subscribers with daily health information.

The constant evolution of social media represents a significant challenge for WHO and any organization. New social media platforms emerge and current platforms also constantly evolve to take advantage of novel film, broadcast, and other new technologies that enhance the ability for their subscribers to engage in conversations. WHO must constantly keep abreast of changes and identify areas of improvement, such as using more visuals, pictures and infographics to simplify information, tell better stories, and create a fast but lasting impact.