Communicating for health

Coordinate with partners

WHO works with the growing number of organizations, including non-State actors, and hosted partnerships, that respond to health threats and develop public health policies.

Ebola in Sierra Leone: UNICEF is providing water and hygiene kits to every home in a village

These organizations can enhance WHO credibility and strengthen trust in WHO guidance. If WHO and its partners coordinate to present messages with consistent information, people are more likely to trust the information and follow the advice. If partner messages differ from WHO messages, credibility for all involved can be damaged. In addition, some partner organizations have more frequent contact with WHO’s target audiences or are more trusted by them. Having partners’ disseminate information that is consistent with WHO messages, some audiences are more likely to trust the information because it comes from credible partners.

To reach more audiences, communicators can collaborate with partners to:

  • access more channels to disseminate important health messages;
  • gain new audiences by cross-linking web materials between WHO and its partners;
  • share and retweet messages;
  • publish joint publications, drawing attention to the document among both WHO and partners’ constituents; and
  • issue joint press releases with partners.

Coordinate with United Nations (UN) agencies

WHO can broaden its audience by using UN agency channels. These include the European Broadcasting Union, UN Radio, the UN News Centre and UN Web TV.