Communicating for health

Using the WHO brand for maximum impact

Decision-makers use health information, advice and guidance from trusted organizations that have a strong reputation for competence. WHO communications are designed to communicate health information in ways that protect and enhance WHO’s reputation as a source of credible information on chronic and emergency health issues.

WHO staff at the Ebola training during the 2014 outbreak in Liberia

Protect the WHO brand and intellectual property

Consistent branding of WHO content across all channels and levels of the Organization helps maintain trust in WHO.

Amplify WHO messages to influence global health policy

WHO employees are the most credible voices of the Organization. Their voices amplify the global WHO role and message.

Prepare and support spokespeople

Communicators ensure that WHO spokespeople are prepared to represent the Organization when speaking to the media or at conferences. They can provide the following support services.