WHO principles for effective communications
This Framework supports the broad range of communication activities occurring across all parts and levels of WHO.
It is organized according to six principles to ensure WHO communications are:
- Accessible to decision-makers
- Actionable by decision-makers
- Credible and trusted as perceived by decision-makers
- Relevant to decision-makers
- Timely to enable decision-making
- Understandable to decision-makers
WHO strives at all times to ensure these principles are at the core of its communication activities and are reflected in the full range of materials and activities: social media messages; web-based fact sheets, feature stories, commentaries, infographics, Q&As; intranet content for WHO staff; press conferences, news releases and media advisories; videos; visibility and outreach activities etc.
By integrating the principles of this framework into all WHO communications, we will stimulate innovation toward improved health outcomes, constantly challenging ourselves to identify better and more efficient ways to engage key audiences in communication and interaction.