Communicating for health

Communicate at the right time

Timing influences how a target audience reacts to messages. People can get overwhelmed with information coming from many sources and channels. WHO communicators must direct messages to decision-makers when they are most receptive.

Health campaigns in Goma, DRC

Leverage health awareness days

Communicators can focus messaging on a particular day or period of time that advocacy groups have already chosen to promote awareness of a health issue. These special days focus media, policy-maker and public attention on recommendations and new information. WHO supports several world health days as noted on the WHO global editorial calendar.

Plan timing of messages to the risk

Some health risks are seasonal. Although information on these risks is always available, people are not likely to look for information until a threat is imminent.