International community takes pride in its new road safety ambassador

In conjunction with the launch of the Decade of Action for Road Safety 2011-2020, Sesame Street's furry blue Grover has been named a Global Road Safety Ambassador. Sporting the Decade's tag, Grover aims to raise awareness about the importance of keeping children safe on roads. Children confront the dangers of roads and vehicles - as passengers and pedestrians, on bicycles and in play on or near streets and roadways. Grover's message is that road traffic injuries are not inevitable and can be prevented.

Sesame Workshop became a member of the Global Road Safety Partnership in 2010 and has further committed to make road safety awareness a “top-of-mind issue among road users,” and incorporate road safety content into all local Sesame programmes. In support of the Decade of Action for Road Safety 2011-2020, Grover will put his considerable diplomatic skills to use as a Global Road Safety Ambassador to help raise awareness and promote safe road practices.

To view Grover's public service announcements, visit: