WHO is pleased to share the "Road Marks" series of five posters, created to promote action on helmets, drink-driving, speeding, seat-belts, and visibility. The posters were launched to mark the First UN Global Road Safety Week. They are available to all who organize events around the world to celebrate the Week.

More than 40% of all road traffic deaths occur among people aged 0–25 years. The Week has therefore been dedicated to "young road users": pedestrians, cyclists, motorcyclists, novice drivers and passengers. The key global event was the World Youth Assembly for Road Safety which brought together delegations of young people from over 100 countries motivated to do more for road safety. The posters illustrate their call to action and invite young people to be part of the solution: wear a helmet, never drink and drive, don't speed, wear a seat-belt and be seen on the road.

Groups interested in making use of the posters for their road safety campaigns are invited to request high resolution printer files for translation and local printing by contacting

Too late to fasten your seat-belt

Wearing a seat-belt reduces the risk of being ejected from a vehicle and suffering serious or fatal injury by between 40%-65%.
Be part of the solution: wear a seat-belt.

Too late to stop drinking

Consuming alcohol before driving increases the risk of a crash as well as the likelihood that death or serious injury will result. Passing a drink–driving law and enforcing it can reduce the number of road deaths by 20%.
Be part of the solution: never drink and drive.

Too late to be seen

Pedestrians and cyclists can be difficult to see on the roads, which increases their risk of road traffic injuries. Wearing lightly-coloured or reflective clothing makes them much more visible and can help avoid collisions.
Be part of the solution: be seen on the road.

Too late to put on your helmet

Most motorcycle deaths are a result of head injuries. Wearing a motorcycle helmet correctly can cut the risk of death by almost 40%, and the risk of severe injury by 70%.
Be part of the solution: wear a helmet.

Too late to slow down

Speed kills all types of road users - drivers, pedestrians and cyclists. A 5% cut in average speed can reduce the number of fatal crashes by as much as 30%.
Be part of the solution: don't speed.