Tobacco Free Initiative (TFI)

Developing and improving national toll-free tobacco quit line services

A World Health Organizaton manual

Publication details

Number of pages: 106
Publication date: November 2011
Languages: Arabic, English, Spanish
ISBN: 978 92 4 150248 1


The guidelines for the implementation of Article 14 of the WHO Framework Convention on Tobacco Control (WHO FCTC) recognize that offering quit lines is a population-level approach towards helping tobacco users quit. World Health Organization also recommends that provision of easily accessible and toll-free telephone quit lines should be included in any comprehensive tobacco control effort. This manual, based on experiences from quit lines around the world, provides technical advice and case examples for establishing and operating a national quit line service, with a focus on choosing appropriate service delivery options, optimizing population coverage and utilization, and partnerships with health-care systems. This manual is primarily intended to help low- and middle-income countries (LIMICs) in the early stages of quit line development. It can also be useful to mangers of existing quit lines to improve their services.

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